Common Questions

It's a 0–100 score that tells you how visible your website is to AI tools. It looks at four things: Core Web Vitals (how fast your site loads), structured data quality (whether you have schema AI can read), crawlability (whether your robots.txt lets AI bots in), and content structure (whether your content is organized for easy extraction). Think of it as a health check, but for AI search instead of Google.

Anything above 70 is a solid foundation. Most sites we scan land between 40 and 65 — usually because they're missing schema markup or have a robots.txt that accidentally blocks AI crawlers. A score in the 80s means your technical setup is strong; from there, content quality and topical authority are the main levers.

A Field Score uses real-world Chrome user data from Google's PageSpeed Insights — actual performance from real visitors. A Lab Score is measured in a controlled environment using our own Lighthouse test. Field Scores are more accurate for established sites. If your site is new or doesn't have enough traffic in the Chrome dataset, we automatically run a Lab Score instead.

Each scan generates a fresh snapshot — we don't cache results long-term. If you just fixed your schema or updated your robots.txt, run a new scan right away to see the change reflected.

Yes. Each report has a unique URL you can copy and share. The person you send it to doesn't need an account to view it.

Three per day from your IP address. That's enough to check your site and a couple of competitors. If you're doing agency-scale work and need more, reach out about API access.

The report flags exactly what's dragging your score down. The most common fix is missing or broken schema markup — which the AI Visibility Kit generates for you in under two minutes. If Core Web Vitals are the issue, the report will show which specific metrics need attention.

Yes, completely free up to three scans per day. You only pay if you want the AI Visibility Kit (the generated files) or a Pro Report with full recommendations.

It is the practice of optimizing your content so AI bots (like ChatGPT, Gemini, Claude) can easily fetch, understand, and cite your information in their answers.

AI bots have limited 'crawl budgets'. A clean sitemap gives them a direct map of your most important content, ensuring they don't waste time guessing where your pages are.

JSON-LD is a standardized data format that acts like a translator. It tells search engines: 'This text is a Phone Number', 'This image is a Logo'. Without it, machines just see raw text.

You can use your robots.txt file. Indexora generates a modern robots.txt that allows benevolent bots (like Google) while blocking scrapers (like GPTBot) if you choose.

The Knowledge Graph is Google's database of facts. By providing consistent Schema markup (Name, Logo, Social Profiles), you increase your chances of getting a dedicated Knowledge Panel in search results.

Indirectly, yes. AI bots prefer content that loads fast and is structurally simple. Heavy, slow websites are often skipped or only partially read by crawlers.

These are the visual enhancements in search results (stars, pricing, FAQs) that appear under your link. They are powered exclusively by Schema markup.

ChatGPT's knowledge is cut off at a certain date, but it also browses the web live. If your robots.txt blocks it, or your site structure is messy, it cannot read your site live.

It is the strategy of creating many landing pages programmatically (using data) to target long-tail keywords. Indexora's sitemaps are essential for getting these thousands of pages indexed.

If you have a physical location customers visit, use 'LocalBusiness'. If you are an online-only entity or SaaS, use 'Organization'. Indexora handles both.

Traditional SEO can take 3-6 months. However, fixing technical errors (like a missing sitemap) can result in re-indexing within days.

It tells search engines which version of a page is the 'master' copy. This prevents duplicate content penalties if you have similar pages.

Yes, but 'Entities' matter more. AI looks for concepts. Instead of just repeating 'best pizza', ensure your Schema links your pizza to the concept of 'Italian Cuisine' and your 'City'.

XML sitemaps are for bots (strict code). HTML sitemaps are for humans (links on a page). Indexora generates XML sitemaps specifically for bots.

Yes. If an AI bot hits a 404 error, it stops reading. A clean crawl path is vital for authority.

It's a protocol used by social media (Facebook, LinkedIn) to display preview cards. It helps AI understand the 'primary image' and 'description' of a page.

Voice assistants (Siri, Alexa) read Schema data to answer specific questions like 'What are your opening hours?' or 'What is the price?'.

Yes. Google predominantly uses the mobile version of the content for indexing and ranking. Ensure your Schema renders on mobile devices.

It's a metric Google uses to determine how important a specific entity (person, place, thing) is to the text. Clear structure boosts salience.

You can use Google's 'Rich Results Test' tool. Simply copy the code Indexora generates and paste it there to see the green checkmarks.

GEO is the practice of making your website readable and citable by AI tools like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO which targets a ranking algorithm, GEO targets comprehension — the goal is for an AI to understand your site well enough to accurately reference it when answering a user's question. Most sites have done years of SEO work and still score poorly on GEO.

AEO and GEO refer to the same practice. 'Answer engine' is another way of describing tools like ChatGPT and Perplexity — they synthesize answers rather than list links. Optimizing for them means clean structure, accurate schema, and content that directly answers specific questions.

A new convention (similar to robots.txt) that tells large language models how to interact with your site — what to read, what to skip, and how to represent your brand accurately. It isn't a web standard yet, but major AI labs are paying attention to it and adoption is growing fast.

SEO targets the Google search algorithm — rankings, backlinks, keyword density. GEO targets AI comprehension — can ChatGPT understand your business? Can Perplexity extract a factual answer from your page? The signals overlap (fast site, clean structure, schema markup) but the end goal is different. And most sites have done years of SEO work and still score poorly on GEO.

Usually one of three reasons: their schema markup explicitly identifies them as an authority in your category, their content is easier to extract (clean HTML, not buried in JavaScript), or their robots.txt doesn't accidentally block AI crawlers. All three are fixable — and that's exactly what Indexora's GEO Score report flags.

It runs a live web search, ranks results, and pulls structured content from the top pages. Sites with proper schema, fast load times, and direct factual answers rank higher in that internal scoring. It favors pages that explicitly answer a specific question over pages that generally discuss a topic.

Yes, more directly than most people expect. AI crawlers have tight time budgets — if your page takes more than a few seconds to load useful content, they either skip it or only partially parse it. Core Web Vitals (LCP, CLS) are visible to AI bots the same way they're visible to Google.