The GEO Score is a 0–100 rating of how discoverable your website is to AI search systems. It is not a measure of content quality — it measures technical accessibility: whether AI crawlers can access your site, parse its structure, and understand what your business does.
What is measured
Six categories contribute to your score. Each reflects a specific technical signal used by AI search engines when deciding whether to index and cite a website:
- AI Bot Access — Are major AI crawlers (GPTBot, ClaudeBot, PerplexityBot) allowed in your
robots.txt? - Sitemap Quality — Is your sitemap present, valid, and returning a 200 status?
- Structured Data — Do your pages include JSON-LD schema? Is it complete and error-free?
- Meta Tags — Are title, description, Open Graph, and Twitter Card tags present?
- Core Web Vitals — What do LCP, CLS, FCP, and TTFB scores look like via PageSpeed?
- HTTPS & Security — Is HTTPS active? Are HSTS and basic security headers present?
See The 8 Categories for a full breakdown of max points and scoring criteria per category.
Score bands
Scores fall into four bands:
- AI-Ready (80–100) — Strong across all categories. AI systems can access, parse, and cite your site.
- Good (60–79) — Most signals present. Minor gaps that are straightforward to fix.
- Needs Work (40–59) — Several meaningful gaps. AI crawlers may struggle with key areas.
- Poor (0–39) — Significant blocking issues. AI systems are likely ignoring this site.
Improving your score
The fastest gains typically come from:
- Fixing bot access — unblocking GPTBot and ClaudeBot in
robots.txt(often a 10–20 point gain) - Adding or fixing your sitemap (5–10 points)
- Adding JSON-LD structured data (up to 20 points)
- Completing Open Graph meta tags (5–10 points)
Generating the AI Visibility Kit automatically produces correct versions of all these files. Deploy them to your domain and your score will reflect the improvement on the next scan.
How often it updates
A free or one-time scan gives you a point-in-time score. If you want to track changes over time, GEO Monitor re-scans your domain every 28 days and emails you when your score moves 5+ points or a blocking issue appears.